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The technology-readiness construct refers to people’s propensity to embrace and use new technologies for accomplishing goals in home life and at work. The construct can be viewed as an overall state of mind resulting from a gestalt of mental enablers and inhibitors that collectively determine a person’s predisposition to use new technologies (Parasuraman 2000,pp 308).〔Parasuraman, A. (2000). Technology Readiness Index (TRI) a multiple-item scale to measure readiness to embrace new technologies. ''Journal of service research'', ''2''(4), 307-320.〕 Technology readiness (TR), a multidimensional psycho graphic construct, offers a way to segment online customers based upon underlying positive and negative technology beliefs. Technology readiness has four underlying dimensions: optimism (a positive view of technology and a belief that it offers people increased control, flexibility, and efficiency), innovativeness (a tendency to be a technology pioneer and thought leader), discomfort (a perceived lack of control over technology and a feeling of being overwhelmed by it), and insecurity (distrust of technology and skepticism about its ability to work properly). While optimism and innovativeness are contributors to technology readiness, discomfort and insecurity are inhibitors. ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Technology readiness」の詳細全文を読む スポンサード リンク
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